Nikki (Clay) Griffin
Nikki cut her teeth in the Automotive industry working in the Dealership for both General Motors and Chrysler, Dodge, Jeep & Ram Franchise stores.
After much success in store, Nikki began an almost ten-year career with Cox Automotive in a variety of roles where she gained deep automotive experience in digital marketing solutions with some of the biggest brands in the industry such as Autotrader, KBB and Dealer.com.
Although It was bittersweet to leave her Cox family, she had an amazing opportunity to join USA Today to build an Automotive vertical from the ground up. After two and a half years, Nikki found herself wanting to serve clients in a different capacity, which is when she opened Activate, her own Consulting and Advertising Agency.
Nikki resides in Florida with her husband, Jackson and their two fur babies, Jig and Rylee. They enjoy fishing, boating, spending time with their friends and family and hope to have a family of their own someday.